
Propaganda. A loaded term that, today, has become so clichéd that its original definition is lost in a sea of moral equivalence. Once, propaganda was merely a word describing … the dissemination of ideas, information or rumour … for the purpose of helping or injuring … an institution, a cause, or a person. Today, unfortunately, the distinction between helping and harming has become all but irrelevant. “So what’s the difference between selling shampoo and what Putin is doing?” A PhD candidate at Cambridge University, one of the world’s top universities, asked this question during a guest lecture by Peter Pomerantsev, a British TV producer and expert on Russian propaganda. The question rendered him virtually speechless. Pomerantsev shared this story last June at the conference on propaganda and genocide organized by the Ukrainian Jewish Encounter. He was one of several world experts whose presentations revealed how propaganda techniques used to commit mass murder and genocide are universal, and change only superficially due to technology, time, and societal circumstance. The scholars examined the imagery and messaging used by the soviets and the Nazis. They also drew clear parallels to what is happening today. Professor Ludmilla Hrynevych is one of the first Ukrainian […]